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Monday, November 28, 2011

I Stepped into the Black Circuit with JOHNNIE WALKER®

JOHNNIE WALKER®, the award-winning world’s number one Scotch whisky and global partner of the Vodafone McLaren Mercedes Formula 1™ team since 2005 adds a Brazilian twist to the Black Circuit Lounge.
I was invited to experience the ultimate VIP race party experience last weekend and it was a party to remember.
Invitees either get a Johnnie Walker keychain or dog tag chain with their smart card invite.
My routine when in KL is always to hit Mdm Kwan for the beef rendang, then foot massage along Bukit Bintang in food coma state, finishing off with haggling to death at Petaling Street (imitations galore). 

This time to KL was different with Johnnie Walker. To give us an inside look into the stylish and sophisticated world of motor racing, they checked us into downtown Kuala Lumpur, Crown Regency Serviced Apartment that was a stone’s throw from event place, KL Live and right smack in the hottest street in town. 
Then, they took us to Salam (you can race 24/7 I hear, open to public) for the need for speed.
Formula 1 race cars run at 300km/hr, these babies go at 65km/hr, they were already enough to give me an adrenaline rush! Feeling the vibration of the car around your frame, the rattling of the seat beneath you, the wind pressing hard against your visor, it’s no wonder I tweeted immediately after.
Tek Glam shower caps underneath the smelly helmets.
Then there was a lot of feasting, local food, and all the better.
I love Malay food so imagine my delight when my M’sian friend took me to a hawker where I can dish all I can/like onto my plate. Only SGD5!
Jalan Alor, another popular spot for feasting. We recommend Meng Kee & its chicken fish! No,they didn’t mate a chicken and a fish. Just that the fried fish does taste a teeny bit like chicken. We spot a creative Uncle who decorated his bean curd & grass jelly stall with Pandas!
Our friend once got cheated that from afar, she walked excitedly towards the stall thinking they sell 
her favourite cuddly bears. 
Then it was the big night, the very exclusive and highly anticipated event that saw many Ferraris arriving from Singapore..
Glamourous gold and stylish black, this duo came in coordinating outfits!
Unfortunately I only caught their asses.
We were to register beforehand so as to participate fully in this state-of-art brand interactive party.
Armed with our smart cards, we paint the town red!
With the roving pretty hot ambassadors, they set out to mingle with guests and offer assistance.
The first pit spot was the Journey of Taste where an ambassador taught us how to discover the powerful layered flavours of JOHNNIE WALKER®.
Like at a perfume counter, we were taught to smell, taste and savour the woody/ spicy/ fruity notes of the drink.
The party was attended by the whos-who of M’sia and there were plenty of beautiful people. Infused with the pulsating energy and glamour of Brazil, the JOHNNIE WALKER® Striding Man to Step Inside the Black Circuit has become a must-attend party for the stylish and sophisticated. 
A global phenomena, JOHNNIE WALKER® Black Circuit Lounge VIP race parties always delivers exclusive insider-access into the extraordinary world of motorsport and the high-flying lives of progressive Formula 1™ drivers Lewis Hamilton and Jenson Button. Such is proven when we were invited to try the application where one can transport one’s self into the body of an F1 racing driver.

You can also experience it yourself here!

JOHNNIE WALKER really makes everyone happy, even the bartenders!
A stellar international cast was lined-up to entertain us at the luxury event, featuring multi-platinum producer and DJ-to-the-stars Clinton Sparks from the USA, stunning Latin American DJ Von Kiss, DJ Mr. Gin from Taiwan and DJ Nikki from Malaysia. I was excited to see much acclaimed Clinton Sparks, who has produced for Lady Gaga, Akon, Pitbull, Ludacris and the Notorious B.I.G., making his debut in my books.

 The crowd just went WILD.
 That's an artistic wild photo. You see her arms flailing?
Like a typical Singaporean, i was stoked with the freebies.
Polaroid for keepsake!
Cutting edge technology, take a picture at the photo booth and
have it uploaded onto your Facebook wall.
Cocktails imbued with a Brazilian flavor, a Carnival atmosphere with high-octane performances and vibrant costumes, the night couldn’t get any better.
A party is not a party without memorable pictures like those from the Hangover movie.

 Beam me a JOHNNIE WALKER please!
Iron man spotted!
As committed advocates of responsible drinking, JOHNNIE WALKER® will also provide guests with complimentary mineral water when they leave the party and have ample taxis on standby to ferry guests home safely.
An undisputed unrivalled party of a kind, JOHNNIE WALKER promises to raise the bar for the next installation. I can’t wait to see how they will out-do themselves, it’ll be a challenge but I’m sure the party team will continue showing fans how to keep on walking!
After all, JOHNNIE WALKER popped my whisky cherry.
for party invites and event news. 


Playground Slides said...

Looks like you had a great time at the cirtuit .. jealous me .. :-)

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